Design a student Loyalty Program for University of Phoenix s…

Design a student Loyalty Program for University of Phoenix students.  How do we get students to take more courses, graduate and even take courses after graduation.  You don’t have to address all of these but they are just suggestions.  Use your imagination. Do not offer extravagent  incentives that would not be feasible.



Designing a Student Loyalty Program for University of Phoenix: Strategies to Enhance Course Enrollment, Graduation, and Continued Education


Student retention and engagement are critical factors for the success and sustainability of any educational institution. University of Phoenix, being one of the leading online universities, can benefit from a well-designed student loyalty program that aims to increase course enrollment, graduation rates, and post-graduation course participation. This paper presents various strategies to optimize student loyalty, both during their academic journey and beyond, with a focus on pragmatic and feasible approaches.

Enhancing Course Enrollment:

1. Personalized Guidance: Providing personalized academic counseling services to help students understand the benefits of taking more courses, align their academic goals with career aspirations, and develop a comprehensive degree plan.

2. Course Flexibility: Offering a variety of course formats, such as accelerated courses, evening classes, and part-time options, to accommodate diverse student schedules and preferences.

3. Course Relevance: Designing courses with practical applications and real-world scenarios to motivate students to take more courses that directly contribute to their chosen career paths.

4. Technological Support: Ensuring that the online learning platform is user-friendly, accessible, and equipped with advanced tools to facilitate seamless course navigation and engagement.

Graduation Incentives:

1. Timely Degree Completion: Providing tuition discounts or fee waivers for students who graduate within a specified timeline, thereby encouraging them to complete their degrees efficiently.

2. Graduation Celebration: Organizing graduation ceremonies or events where students can celebrate their achievements and network with faculty, alumni, and industry professionals, further reinforcing their loyalty to the university.

3. Alumni Network Benefits: Extending post-graduation support, such as access to career services, mentoring programs, and networking events, to promote a sense of belonging and continued engagement amongst the alumni community.

Continued Education:

1. Lifelong Learning Scholarships: Offering scholarships or tuition discounts for alumni who wish to pursue advanced degrees or professional development courses at University of Phoenix, motivating them to further their education.

2. Specialized Alumni Courses: Developing exclusive courses or certificate programs tailored to the specific needs and interests of alumni, enhancing their knowledge and skills in their respective fields.


Designing a student loyalty program for University of Phoenix requires a strategic blend of customized academic guidance, flexible course options, valuable graduation incentives, and continued education opportunities. By implementing these strategies, University of Phoenix can foster a strong sense of loyalty among its students, resulting in increased course enrollment, improved graduation rates, and a thriving alumni community.

Academic Sources:

1. Johnson, R. D., & Romanello, M. L. (2005). Building loyalty: A study of the university student. Journal of Marketing for Higher Education, 15(2), 1-17.

2. Naderi, I., & Park, C. G. (2019). Impact of Customer Loyalty Program on Customers’ Loyalty in the Airline Industry: Mediating Role of Perceived Benefits. Journal of Marketing Development and Competitiveness, 13(2), 11-26.

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