following the instructions bellow Choose a company’s consume…

following the instructions bellow Choose a company’s consumer based product for both genders and analyse the following: Example: Nike the shoe giant has made great strides in market segmentation, customization, and customer relationship development. The result is that Nike is also a premier female shoe company. Purchase the answer to view it



Analyzing Market Segmentation, Customization, and Customer Relationship Development in Nike

Nike, the shoe giant, has been at the forefront of market segmentation, customization, and customer relationship development strategies in the consumer-based product industry. This analysis will delve into how Nike has successfully implemented these strategies to become a premier company for both genders.

Market Segmentation:

Nike has effectively segmented its target market by considering various factors, such as demographic, psychographic, and behavioral variables. The company recognizes that the preferences and needs of male and female consumers differ, and thus, it strategically designs products and marketing campaigns to cater to each segment. For instance, Nike offers a wide range of shoe sizes, styles, and designs specifically tailored for men and women, ensuring that the product assortment meets the diverse requirements of both genders.


Nike’s customization efforts have significantly contributed to its success as a consumer-based product company for both genders. The company has introduced innovative initiatives, such as NikeID, which allows customers to personalize their shoes by choosing colors, materials, and design elements. By offering customization options, Nike addresses the individual preferences and unique style choices of its customers, providing a personalized and exclusive experience.

Customer Relationship Development:

In building strong relationships with its customers, Nike has implemented various strategies. The company invests heavily in listening to its customers’ feedback and valuing their opinions. This is evident through Nike’s engagement on social media platforms, where it actively interacts with consumers, responds to their queries, and addresses their concerns. Additionally, Nike has developed a loyalty program called NikePlus, which offers exclusive benefits and rewards for its members. This program strengthens the bond between Nike and its customers, while also fostering a sense of community and brand loyalty.

In conclusion, Nike’s market segmentation, customization, and customer relationship development strategies have been integral to its success as a premier consumer-based product company for both genders. By understanding the diverse preferences and needs of its customers and tailoring its products and marketing efforts accordingly, Nike has established itself as a leader in the industry.

1. Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2012). Services marketing: Integrating customer focus across the firm. New York: McGraw-Hill/Irwin.
2. Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi-channel retailing to omni-channel retailing: Introduction to the special issue on multi-channel retailing. Journal of Retailing, 91(2), 174-181.

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