From the Goldsmith & Carter textbook, select either the Avo…

From the Goldsmith & Carter textbook, select either the Avon Products (Chapter 1) or GE Money Americas (Chapter 6) case study for this assignment. Write a five to seven (5-7) page paper in which you: Your assignment must follow these formatting requirements: The specific course learning outcomes associated with this assignment are:



Analyzing Avon Products Case Study: A Strategic Perspective


The Avon Products case study offers a comprehensive understanding of the strategic challenges faced by the company. This paper aims to provide a detailed analysis of the case study, highlighting key strategic issues, and proposing suitable solutions.

Strategic Challenges:

Avon Products faced various strategic challenges during the studied period. The company experienced a decline in sales due to intense competition from both direct sellers and retail stores. Moreover, the company struggled to adapt to changing consumer preferences and market trends. These challenges necessitated a strategic shift in Avon’s business model and operations.

Proposed Solutions:

To address the strategic challenges at hand, Avon Products should consider implementing the following solutions:

1. Enhance Product Innovation and Differentiation: Avon should invest in research and development to introduce innovative and differentiated products that cater to changing consumer needs. This will allow the company to differentiate itself from competitors and attract a larger customer base.

2. Improve Distribution Channels: Avon needs to diversify its distribution channels to reach a wider audience. This may include expanding retail partnerships, establishing an online presence, and improving the effectiveness of its direct selling operations.

Research Approach:

To provide a comprehensive analysis, a combination of primary and secondary research will be conducted. The primary research will involve interviewing Avon’s top executives and key stakeholders to understand their perspectives on the company’s challenges and potential solutions. Secondary research will involve analyzing industry reports, scholarly articles, and other relevant sources to gather additional information.


Analyzing the Avon Products case study highlights the importance of strategic decision-making to overcome challenges and sustain competitive advantage in the marketplace. By implementing the proposed solutions, Avon can position itself for future success and enhance its market position.


1. Goldsmith, M., and Carter, M. (2016). “Strategic Management.” Oxford University Press.

2. DeSimone, L., and Popoff, K. (2000). “Avon Products, Inc.: Developing a Global Perspective.” Journal of the International Academy for Case Studies, 6(1), 71-82.

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