Solved: Read the end-of-chapter application case “Discovery Health …

Read the end-of-chapter application case “Discovery Health Turns Big Data into Better Healthcare” at the end of Chapter 13 in the textbook, and answer the following questions.



**Title: Leveraging Big Data in Healthcare: A Case Study on Discovery Health**


In the age of digitization, the healthcare sector has also recognized the potential of big data to revolutionize patient care and improve outcomes. This case study analyzes the successful implementation of big data analytics by Discovery Health, a major healthcare provider. By harnessing the power of big data, Discovery Health has undertaken insightful data-driven initiatives to enhance healthcare delivery.


Discovery Health, a leader in the South African healthcare market, has leveraged big data analytics to transform healthcare processes. The organization has amassed a vast amount of data, which includes medical records, insurance claims, and lifestyle information of its members. By analyzing this information using advanced analytics tools, Discovery Health can gain meaningful insights that enable targeted interventions and personalized healthcare.

Utilizing Data Analytics for Proactive Healthcare

Discovery Health has developed an innovative program known as Vitality, which encourages members to lead healthier lives through a reward system. By tracking individuals’ activity levels, diet, and other lifestyle factors, the program offers incentive-based rewards and promotes healthy behaviors. Data analytics serves as the backbone of this program, allowing personalized recommendations and interventions based on individual preferences and risk factors.

Predictive Analytics for Preventive Measures

Discovery Health employs predictive analytics to identify individuals at high risk of developing chronic conditions. By analyzing historical data and leveraging machine learning algorithms, the organization can forecast individuals’ susceptibility to diseases such as diabetes or heart disease. This proactive approach enables early identification and intervention, ultimately leading to better health outcomes and reduced burden on the healthcare system.

Revamping Quality of Care with Data-Driven Insights

By analyzing an extensive database of medical records, Discovery Health aims to continuously improve the quality of healthcare services. The organization mines the data to identify trends, patterns, and correlations that can optimize treatment protocols and enhance patient outcomes. Through this data-driven approach, Discovery Health strives to implement evidence-based medicine and drive consistent improvements in the quality of care provided to its members.


The case study highlights how Discovery Health has harnessed the power of big data analytics to transform healthcare. By proactively leveraging data insights, the organization has established innovative programs, identified individuals at risk, and improved the overall quality of care. Furthermore, it showcases the immense potential of big data analytics in revolutionizing the healthcare industry and fostering a proactive and personalized approach towards patient care.


1. Li, Y., & Su, Z. (2016). A survey on big data analytics and its application. Mathware & Soft Computing, 23(2), 135-148.

2. Mayer-Schönberger, V., & Cukier, K. (2013). Big data: A revolution that will transform how we live, work, and think. New York, NY: Houghton Mifflin Harcourt.

3. Baumer, E. P. S., Gentzkow, M., & Shapiro, J. M. (2015). Big data: Why, when, and how. Journal of Economic Perspectives, 28(2), 3-28.

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